Running an Online Business Online Training Course
Course Topics: 13
Estimated Time Needed: 55 hour(s)
Audience: This training course is for anyone who is interested in creating a new e-business.
Course Description: This online course examines topics related to creating an e-business. After providing an introduction to e-commerce, the online course examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.
Course Tutorials Include:
Running an Online Business: 1 Your E-Business
Description
This course provides an introduction to e-commerce and how it relates to a user\'s company.
Objectives
- Describe the impact of e-commerce
- Build a technology strategy
- Define the technical standards for an organization
- Implement an e-commerce model for a company
Running an Online Business: 2 Getting Started
Description
This course explains what users need to start converting their companies into e-businesses.
Objectives
- Identify the advantages of converting to an e-business
- Establish a domain
- Generate traffic for a web site
Running an Online Business: 3 Influences on E-Commerce
Description
This course provides an introduction to Internet stock and the influences that drive up stock value.
Objectives
- Identify the factors that influence the future direction of e-commerce
- Recognize the factors that determine Internet stock prices
- Explain the concept of critical mass
- Build a Web presence
- Design a plan for issuing stock for an e-business
Running an Online Business: 4 Killer Apps
Description
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.
Objectives
- Define killer app
- List Downes and Mui's twelve rules to building a killer app
- Identify potential problems when creating a killer app
Running an Online Business: 5 Developing Your E-Business
Description
This course provides an overview of virtual corporations and some of the things to avoid when creating one.
Objectives
- Define a virtual corporation
- Determine which business tasks to outsource
- Identify the advantages to establishing partnerships
- Recognize potential problems in starting an e-business
Running an Online Business: 6 Real-Time and Data Mining
Description
This course provides an introduction to two resources available in e-commerce: real-time systems and data mining.
Objectives
- Distinguish between a real-time system and a batch system
- Explain the need for speed and storage in an e-business
- Store and capture data in a data mine
- Recognize the techniques for extracting or mining data
- Analyze mined data and apply it to business decisions
Running an Online Business: 7 Lowering Your Business Costs
Description
This course provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
Objectives
- Recognize the elements of a basic supply chain model
- Identify options available to automate each step of the ordering and receiving processes
- Compare the benefits of hiring virtual employees
- Build a virtual work environment in the office
- Manage virtual employees
Running an Online Business: 8 Customer Service and Payment
Description
This course provides an overview of the customer service and payment resources available for an e-business.
Objectives
- Identify the different types of call centers
- Use a Web information model
- Define various electronic payment types
- Identify security risks and the ways to protect against them
Running an Online Business: 9 Marketing Your E-Business
Description
This course explains what you need to develop a marketing plan for your e-business.
Objectives
- Identify a company's customer base
- Create a marketing plan
- Build an affiliate program
- Compare the advantages and disadvantages of several types of marketing models
Running an Online Business:10 Advertising on the Internet
Description
This course provides an overview of the forms of advertising available on the Internet.
Objectives
- Promote a business on the Internet
- Plan an advertising program
- Locate advertising customers
- Compare the different formats of Internet ads
- Describe the future direction of Internet advertising
Running an Online Business:11 Building Marketing Strategy
Description
This course provides an overview of marketing options available to an online business, such as data mining and external promotion.
Objectives
- Identify the elements in an effective face-to-face promotion
- Describe the relationship between public relations and e-commerce
- Use data mining as a marketing tool
- Explain niche marketing
Running an Online Business:12 Resource Planning
Description
This course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
Objectives
- Use e-commerce to plan company resources
- Choose an e-commerce strategy
- Recognize e-commerce risks
- Identify and manage a company's knowledge resources
- Identify the problems of the growing technological gap
- Stay up to date on the latest technology
- Recognize new opportunities for online content
Running an Online Business:13 Managing Your E-Business
Description
This course explains ways to reduce costs and ensure the continued success of an online business.
Objectives
- Reduce transaction costs
- Leverage company assets
- Manage diminishing hits on a Web site
- Identify the factors that impact a Web site's future
Features
- Simulations teach learners to perform specific tasks in applications through guided, multi-step exercises.
- Activities allow learners to apply course concepts in an interactive questioning environment.
- Exercises allow learners to practice in the actual application being studied.
- A Course Topics list contains active hyperlinks, permitting quick access to specific topics.
- Find-A-Word allows learners to look up an unfamiliar term in the Glossary, on the Web, or in a dictionary. In addition, it lets them find other occurrences of the term in the same course.
- Search text enables learners to rapidly search all text within a course to easily retrieve information required.
- Courses challenge the learner with a variety of question formats, including multi-step simulations, true/false, multiple choice, and fill-in-the-blank.
- A skill assessment generates a customized learning path based on the results of a pre-test.
- A glossary provides a reference for definitions of unfamiliar terms.
- Bookmarking tracks the learner's progress in a course.