Internet Marketing: Resource Planning online course

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Course Summary:

This online course provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.

Course Objectives:

After completing this course, you should be able to:

Use e-commerce to plan company resources
Choose an e-commerce strategy
Recognize e-commerce risks
Identify and manage a company's knowledge resources
Identify the problems of the growing technological gap
Stay up to date on the latest technology
Recognize new opportunities for online content

Course Outline:

Your E-Commerce Strategy
E-Commerce Risks
Knowledge Management
Changes in Technology
New Opportunities

Course Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

This online course is for:

This online course is for anyone who is interested in learning more about preparing a strategy for the future of an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-BusinessInternet Marketing: Advertising on the InternetInternet Marketing: Building Marketing Strategy

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98 or higher. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Macromedia Flash player 6.0 is recommended for full functionality, but not required to play the courses. Sound card, with speakers or headphones is recommended, but not required to play the courses. JavaScript must be enabled. Netscape and AOL browsers not supported.