Internet Marketing: Building Marketing Strategy online course

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Course Summary:

This online course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Course Objectives:

After completing this course, you should be able to:

Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing

Course Outline:

External Marketing
The Road Show
Public Relations and Investor Relations
Data Mining and Marketing
Extracting and Analyzing the Data

Course Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

This online course is for:

This online course is for anyone who wants to refine a marketing plan for an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-BusinessInternet Marketing: Advertising on the Internet

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98 or higher. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Macromedia Flash player 6.0 is recommended for full functionality, but not required to play the courses. Sound card, with speakers or headphones is recommended, but not required to play the courses. JavaScript must be enabled. Netscape and AOL browsers not supported.