Internet Marketing: Advertising on the Internet online course

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Course Summary:

This online course provides an overview of the forms of advertising available on the Internet.

Course Objectives:

After completing this course, you should be able to:

Promote a business on the Internet
Plan an advertising program
Locate advertising customers
Compare the different formats of Internet ads
Describe the future direction of Internet advertising

Course Outline:

Internet Promotion
Finding Your Customers
Designing Your Ads
Drawing Customers to Your Site
Looking to the Future

Course Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

This online course is for:

This online course is for anyone who is interested in learning more about Internet advertising.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and PaymentInternet Marketing: Marketing Your E-Business

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98 or higher. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Macromedia Flash player 6.0 is recommended for full functionality, but not required to play the courses. Sound card, with speakers or headphones is recommended, but not required to play the courses. JavaScript must be enabled. Netscape and AOL browsers not supported.