Internet Marketing: Marketing Your E-Business online course

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Course Summary:

This online course explains what you need to develop a marketing plan for your e-business.

Course Objectives:

After completing this course, you should be able to:

Identify a company's customer base
Create a marketing plan
Build an affiliate program
Compare the advantages and disadvantages of several types of marketing models

Course Outline:

Identifying Your Customers
Developing a Marketing Plan
Affiliate Marketing
Marketing Models
Other Marketing Examples

Course Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

This online course is for:

This online course is for anyone who is interested in forming a marketing plan for an online business.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-CommerceInternet Marketing: Killer AppsInternet Marketing: Developing Your E-BusinessInternet Marketing: Real-Time and Data MiningInternet Marketing: Lowering Your Business CostsInternet Marketing: Customer Service and Payment

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98 or higher. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Macromedia Flash player 6.0 is recommended for full functionality, but not required to play the courses. Sound card, with speakers or headphones is recommended, but not required to play the courses. JavaScript must be enabled. Netscape and AOL browsers not supported.