Internet Marketing: Killer Apps online course

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Course Summary:

This online course provides an introduction to killer apps and the twelve steps needed to create them for a company.

Course Objectives:

After completing this course, you should be able to:

Define killer app
List Downes and Mui's twelve rules to building a killer app
Identify potential problems when creating a killer app

Course Outline:

What Are Killer Apps?
Rules for Building Killer Apps
The Rest of the Rules
Land Mines to Avoid
Other Potential Problems
Protecting Yourself: An Action Plan

Course Features:

Exercises that allow users to practice the application
A file containing the text of the exercises
Activities that allow users to apply course concepts in an interactive questioning environment
A glossary
A Skill Assessment

This online course is for:

This online course is for anyone who is interested in learning more about converting their company's concepts or products into market standards.

Prerequisites:

Internet Marketing: Your E-BusinessInternet Marketing: Getting StartedInternet Marketing: Influences on E-Commerce

Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98 or higher. Minimum Connection Speed: 28.8k. Internet Explorer 5.0 or higher required. Macromedia Flash player 6.0 is recommended for full functionality, but not required to play the courses. Sound card, with speakers or headphones is recommended, but not required to play the courses. JavaScript must be enabled. Netscape and AOL browsers not supported.